Content and Social Media Manager (Part-time)

Job Description:

The Content and Social Media Manager Role:

As the Content and Social Media Manager at Flossy by Freddy, you will be responsible for curating high-quality, engaging content across our brand Instagram account. You will play a pivotal role in shaping and growing our brand's online presence, while also inspiring and connecting with our Flossy community on a deeper level. Creativity, strategic thinking, on-the-pulse social media knowledge and attention to detail will be essential in executing our social media growth strategy and achieving our brand’s commercial goals.

This role is for you if: 

• You are someone who has a genuine love for content creation and social media. You love to keep on top of what’s trending, are always up-to-date with which influencers and brands are creating the best content, and you can always spot the themes that are getting people talking. 
• You have a background in content creation and social media management. Ideally you have worked in social agencies or for brands (preferably in female fashion), and you also create and post your own content on social media. 
• You excel in curating engaging and creative content, across planning, strategy, filming and editing. 
• You know and understand the Flossy by Freddy brand and audience!

In this role you will be responsible for:

• Collaborating closely with our founder Freddy on creative direction, ensuring that our content always reflects our brand's vision, aesthetic, tone of voice and values.
• Working with the Flossy by Freddy team to align the social media strategy with the wider marketing strategy, commercial goals and product activity within the business, ensuring that the social channels are working to drive website traffic to deliver sales targets and initiatives. 
• Creating stunning imagery, reels, and stories for Instagram that resonate with our target demographic and drive brand awareness.
• Fully managing the social media growth strategy and content calendar, ensuring consistent and timely posting.
• Proactively engaging with our community by responding to comments and DMs, helping with customer services issues and building brand loyalty.
• Staying up-to-date with social media trends and changes, and adapting our strategy accordingly.
• Analysing and regularly reporting on metrics and insights to track performance, identifying areas for improvement, and optimising content strategy.
• Contributing creative suggestions to brand campaign planning, and attending campaign shoots to capture BTS and campaign content for social media. 

We would like someone who has: 

• Experience managing social media accounts for a brand, with demonstrable creativity and strategic thinking.
• Some understanding of consumer-facing product businesses, enabling you to collaborate on the strategy to help the brand meet website traffic and sales targets. 
• Experience in filming and photographing social media content to a high visual quality.
• Proficiency in editing software for static and video content creation. Ideally you will know how to confidently use Canva, Capcut, Premiere Pro, and in-app editing tools on Instagram.
• In-depth knowledge of Instagram best practices, algorithms, and trends.
• An understanding of User Generated Content and how this can best be harnessed on a brand platform. 
• Excellent written communication skills and copywriting knowledge, with a keen eye for detail and grammar. 
• Strong organisational and project management skills, with the ability to plan ahead and meet deadlines in a fast-paced small brand.
• A real passion for fashion, creativity, and storytelling, with a good understanding of brand identity and tone of voice.
• A proactive and innovative mindset, with a willingness to constantly experiment, learn, and adapt.

Hours: 

This is a part-time role, starting at 15-20 hours per week based on agreed content deliverables. There is potential for hours to increase in the future. 

Location: 

This role will be largely remote but the right candidate would need to be able to flexibly travel into London in-person for content days, campaign shoots, and meetings.